This free online course Social Media Strategist will provide you with an understanding of the rise of social media. You will learn about conducting market analysis to better understand your customer base. You will be able to explain the process of auditing social media. You will also learn about social listening tools and see an example of grading tools.
This course then explains how to set goals and select platforms for
your social media strategy. You will learn about how corporate culture
deals with social media, goals of social media vs goals of the business,
and types of social media platforms. You will also learn about
developing effective content for social media.
This course
then wraps up with providing customer and feedback using social media
platforms. You will learn how to organize customer service, see examples
of feedback, and learn about marketing personas. You will also take a
look at how to launch successful campaigns as well as setting up social
media documentation and schedules. By taking this course you will learn
to leverage social media in a professional and engaging way. So why
wait? Start the course today, and learn valuable skills in social media
strategy.
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